{"id":10578,"date":"2025-12-08T13:38:01","date_gmt":"2025-12-08T05:38:01","guid":{"rendered":"https:\/\/ummat.ac.id\/?p=10578"},"modified":"2025-12-08T13:38:03","modified_gmt":"2025-12-08T05:38:03","slug":"perkuat-strategi-komunikasi-dan-citra-institusi-humas-ummat-ikuti-rakornas-humas-ptma","status":"publish","type":"post","link":"https:\/\/ummat.ac.id\/en\/perkuat-strategi-komunikasi-dan-citra-institusi-humas-ummat-ikuti-rakornas-humas-ptma\/","title":{"rendered":"Perkuat Strategi Komunikasi dan Citra Institusi, Humas UMMAT Ikuti Rakornas Humas PTMA"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/ummat.ac.id\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-06-at-17.07.58-edited.jpeg\" alt=\"\" class=\"wp-image-10580\" srcset=\"https:\/\/ummat.ac.id\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-06-at-17.07.58-edited.jpeg 1280w, https:\/\/ummat.ac.id\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-06-at-17.07.58-edited-980x551.jpeg 980w, https:\/\/ummat.ac.id\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-06-at-17.07.58-edited-480x270.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw\" \/><\/figure>\n\n\n\n<p>YOGYAKARTA \u2013 Rapat Koordinasi Nasional (Rakornas) Forum Humas Perguruan Tinggi Muhammadiyah\u2013\u2018Aisyiyah (PTMA) resmi dibuka di Hotel Grand Rohan, Yogyakarta, Jumat (5\/12\/2025). Kegiatan ini menjadi momentum strategis bagi insan kehumasan PTMA untuk memperkuat sinergi dan inovasi dalam menghadapi tantangan komunikasi di era digital.<\/p>\n\n\n\n<p>Universitas Muhammadiyah Mataram (UMMAT) turut ambil bagian sebagai peserta aktif dalam forum nasional tersebut. Kabag Humas dan Protokoler UMMAT, Habiburrahman, M.Pd., hadir langsung mewakili institusi. Ia menegaskan bahwa keikutsertaan UMMAT dalam Rakornas ini merupakan langkah strategis dalam meningkatkan kompetensi kami membangun reputasi digital kampus yang efektif. \u201cKami menyadari bahwa peran humas saat ini tidak lagi sekadar menyampaikan informasi, tetapi menjadi garda terdepan dalam membangun citra dan kepercayaan publik. Rakornas ini penting bagi kami dalam memperkuat jejaring dan langkah strategis komunikasi membangun citra institusi,\u201d ujar Habib.<\/p>\n\n\n\n<p>Lebih lanjut ia menjelaskan relevansi materi pelatihan dalam memperkuat kompetensi kami di era digital.<br>\u201cMateri-materi yang dibahas sangat relevan kompetensi kami dengan tantangan kehumasan saat ini, terutama terkait branding kampus, strategi konten, dan pemanfaatan teknologi berbasis AI. Ini akan menjadi bekal bagi UMMAT untuk terus berbenah dan berinovasi,\u201d ungkapnya.<\/p>\n\n\n\n<p>Ketua Pimpinan Pusat (PP) Muhammadiyah, Prof. Dr. Irwan Akib, dalam amanatnya menegaskan bahwa fungsi kehumasan di PTMA tidak lagi sekadar menyebarkan informasi kegiatan. Di tengah persaingan ketat penerimaan mahasiswa baru dan derasnya arus komunikasi digital, humas berperan sebagai penentu terbentuknya persepsi publik terhadap institusi. \u201cPeran humas sangat krusial, yaitu harus mampu membranding perguruan tinggi. Oleh karena itu, mari sama-sama mengemas informasi dan kelebihan yang ada di kampus agar masyarakat dan stakeholder tertarik dengan perguruan tinggi Muhammadiyah dan \u2019Aisyiyah,\u201d ujarnya.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/ummat.ac.id\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-06-at-17.07.59-1-edited.jpeg\" alt=\"\" class=\"wp-image-10584\" srcset=\"https:\/\/ummat.ac.id\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-06-at-17.07.59-1-edited.jpeg 1280w, https:\/\/ummat.ac.id\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-06-at-17.07.59-1-edited-980x551.jpeg 980w, https:\/\/ummat.ac.id\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-06-at-17.07.59-1-edited-480x270.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw\" \/><\/figure>\n\n\n\n<p>Rakornas tahun 2025 menghadirkan rangkaian materi yang komprehensif dan strategis. Peserta mendapatkan penguatan mengenai Peran Strategis Humas PTMA dalam membangun citra institusi, dilanjutkan pembahasan Tantangan Perguruan Tinggi Swasta di Era Gempuran PTNBH, yang menyoroti pentingnya diferensiasi, positioning, serta kualitas komunikasi publik agar PTMA tetap kompetitif. Materi berikutnya mengupas Analisis Strategi Humas PTMA Berbasis Artificial Intelligence (AI), yang menekankan pemanfaatan teknologi untuk optimalisasi manajemen konten, monitoring isu, dan percepatan layanan informasi.<\/p>\n\n\n\n<p>Materi selanjutnya membahas Media Sosial dan Sasaran Konten bagi Perguruan Tinggi, termasuk standar penyusunan konten yang informatif, humanis, dan sesuai tren digital. Forum juga mengupas Media Relations di Era Media Sosial, yang menegaskan peran humas dalam menjaga hubungan baik dengan media, sekaligus mengelola arus informasi agar tetap kredibel di tengah maraknya disinformasi. Selain itu, para narasumber turut memaparkan Best Practice Pengelolaan Humas di PTMA, yang berisi studi kasus dan strategi terbaik dalam penguatan reputasi kampus.<\/p>\n\n\n\n<p>Peserta terlibat dalam diskusi mendalam terkait penguatan kolaborasi antar-PTMA, penyusunan standar operasional humas, serta pengembangan strategi komunikasi publik yang lebih terstruktur dan terukur. Diskusi tersebut menghasilkan sejumlah rumusan tindak lanjut untuk memperkuat kompetensi dan sinergi kehumasan PTMA di seluruh Indonesia. Melalui keikutsertaan dalam Rakornas ini, UMMAT berharap kapasitas humas semakin meningkat dalam menyajikan informasi yang kredibel, membangun citra kampus yang unggul, serta berkontribusi dalam menciptakan ekosistem komunikasi publik yang profesional dan berkemajuan di lingkungan PTMA. UMMAT berkomitmen untuk terus mendukung inovasi kehumasan sebagai bagian dari upaya mewujudkan perguruan tinggi yang adaptif, kompetitif, dan berdaya saing. <strong> <\/strong><em><strong>(HUMAS UMMAT)<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YOGYAKARTA \u2013 Rapat Koordinasi Nasional (Rakornas) Forum Humas Perguruan Tinggi Muhammadiyah\u2013\u2018Aisyiyah (PTMA) resmi dibuka di Hotel Grand Rohan, Yogyakarta, Jumat (5\/12\/2025). Kegiatan ini menjadi momentum strategis bagi insan kehumasan PTMA untuk memperkuat sinergi dan inovasi dalam menghadapi tantangan komunikasi di era digital. Universitas Muhammadiyah Mataram (UMMAT) turut ambil bagian sebagai peserta aktif dalam forum nasional [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[347,4,48,22],"tags":[2098,1553,714,2096,2099,2097,90,1673],"class_list":["post-10578","post","type-post","status-publish","format-standard","hentry","category-kegiatan-en-id","category-berita","category-berita-diktilitbangmuhammadiyah","category-humas-protokol","tag-citrainstitusi","tag-humasummat","tag-ptma","tag-rakornashumasptma","tag-rapatkoordinasinasional","tag-strategikomunikasi","tag-ummat","tag-universitasmuhammadiyahmataram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perkuat Strategi Komunikasi dan 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